About Our Company

Since 1976, Paradyme Sound & Vision has been delivering and servicing the finest in electronic and entertainment products and technologies to peoples’ homes, cars and businesses throughout Northern California.

Over the years, we have designed and created incredible entertainment and lifestyle experiences for our customers with a level of personalized service that is second to none. Thousands of satisfied Paradyme customers have enabled us to grow for over 40 years on a foundation built upon an unmatched reputation for spotless integrity and hands-on support.

We view every project as an opportunity to provide what you need, and to be there for you well past the installation with unmatched service and support. Our goal is to be your ongoing expert you can call for tech services and for electronic upgrades as you and your family grow.

We are honored to be recognized continually through local and national awards of excellence. These include Best Customer Service Award from Custom Retailer magazine, and six years of KCRA A-List Awards as Sacramento’s Best Car Stereo Store.

Today, Paradyme is renowned as Northern California’s premier source for electronic solutions and service. We specialize in entertainment, complete smart home systems, lighting, outdoor entertainment and more. For decades, we’ve been selected to represent over 50 of the best audio, video, speaker and networking brands that are installed by our trained team. We are licensed and insured, so you can trust the value and reliability of your Paradyme solution.

A Passionate Path to Today

Our rich history puts us in the ideal position to understand today’s technologies and customer needs. After graduating from UC Davis with an engineering degree and working in software, Leon SooHoo decided to pursue his lifelong passion in consumer electronics. He opened an 800 square-foot store in California called Odyssey Electronics. Leon sold early technologies such as CB Radios, Hi-Fi systems and TVs. His passion was always to find and deliver the best performing, highest-value products and make them easy-to-use for his customers.

Over the years, family members joined the business, with Shirley, his wife, managing finances, and his brothers Terry and Darryl helping out. They outgrew the small store and moved to a new, larger space and became Paradyme. In 1981, and then in 2001, the Company opened stores in Sacramento and Roseville to further serve the market. Today there are 6 family members on board and long-term employees who have been with the Company for over 20 years. With our team’s extensive knowledge, we have remained on the technology forefront for our ever-growing customer base.